ADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM

Dika Saputri

Abstract


The internet as an effective medium in the world of business
(especially in the field of marketing) from the viewpoint of the bisins to
market the products produced. Various models of product offerings are
conceptualized by business people issued to capture market segments.
Pay per Click (PPC) is one of several programs on the internet that has
the concept of giving gifts to internet users when opening
advertisements submitted by advertising companies through certain
sites. One dollar producer from the internet is Google Adsense. Google
Adsense is a dollar-producing affiliate program issued by Google
Search Engine companies by collaborating with web or blog owners in
terms of Advertising. With this kind of affiliate business model,
publishers (web owners or blogs) will get dollars from advertisements
displayed on the web or blog. Ads displayed on the web or blog can be
text or images. There are many titles for revenue generated from
Google Adsense. And to find out whether or not the Muslim community
is capable of following a business in the field of Advertising, such as
Pay Per Click (PPC), there needs to be a study that discusses the
business of Islamic Law.

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DOI: http://dx.doi.org/10.21043/yudisia.v9i2.4767

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