Bentuk Optimalisasi Teknologi Informasi dalam Mendukung E-Commerce Usaha Kecil dan Menengah

Noor Hadi

Abstract


This research are intended to explore the utilization of information technology for small and medium enterprises (SMEs)to develop market share in the form of e-marketing. The results showed that SMEs in the city of Semarang has utilized information technology, from the simplest to the advanced. Hand Phone and computer are a tool that used it, although for computers not all SMEs have been using it. The form of communications media used by SMEs such as: SMS, whatshap, e-mail, website, blog, istagram, blackbarry, line, and the like. The acceptable outcomes of SMEs when they use technology are in addition to encouraging increased sales, as well as obtaining convenience when communicating with customers, ordering, marketing products, identifying customer needs, identify supplier needs, consumer surveys and the like.

Keywords


Information Technology, Small and Medium Enterprises, technology adoption, e-marketing or e-commerce.

Full Text:

PDF

References


Apulu, I., Latham, A. 2011. Driver for Information and Communication Technology Adoption: A Case Study of Nigerian Small and Medium Sized Enterprises. International Journal of Business and Management, Vol. 6, No. 5, May

Awad, Elias M. 2004. Electronic commerce: From vision to fulfillment (2nd ed.). Boston: Pearson/Prentice Hall.

Ghobakhloo, M., Sabouri, M.S., Hong, T.S., Zulkifli, N., 2011. Information Technology Adoption in Small and Medium-sized Enterprises; An appraisal of two literature. Interdisciplinary Journal of Research in Business, 1 (7), pp. 53- 80.

Buhalis, D. e 2003, Airlines: Strategic and Tactical Use of ICTs in the Airlines Industry. Information and Management, 41, 805-825.

Hasyim, J. 2007, Information Technology Adption Among SME Owners in Malaysia. International Journal of Business and Information, Vol.2, No. 2, Desember.

Hawk, S. A. 2004. Comparison of B2C e-commerce in Developing Countries. Electronic Commerce Research. 4, 181-199, 2004.

Hengst, M., Sol, H.G. 2011. The Impact of Information and Communication Technology on Interorganizational Coordination: Guidelines from Theory. Informing Science, Special Series on Information Exchange in Electronic Markets, , 2001.

Khristiyanto, Whenny, 2012, Penggunaan Teknologi Informasi di Usaha Kecil dan Menengah (Studi Pada Usaha Kecil Menengah di Wilayah Gedong Meneng), Seminar Hasil-Hasil Penelitian dan Pengabdian Kepada Masyarakat- Dies Natalis FISIP Unila Tahun

Kuzma, J., Bell, V., Logue, C., 2014. A study of the use of social media marketing in the football industry. Journal of Emerging Computing and Information Sciences, 5 (10), pp. 728-738.

Miller, R., Lammas, N., 2009. Social Media and its Implication for Viral Marketing. Asia Pacific Public Relation Journal, vol 11, pp. 1-9.

Priambada Swanta. 2015. Pekanfaatan Media Sosial pada Usaha Kecil dan Menengah, Seminar Nasional Sistem Informasi Indonesia

Paul, J. 2002. Narrowing the Digital Devide: Initiatives Undertaken by the Association of South-East Asia Nation (ASEAN). Program: Electronic Library and Information Systems, 36(1), 13-22,.

Roger, E.M. 1995. Diffusion of Innovation (4th Edition). New York: The Free Press.

Wahid, F., Iswari, L. 2007. Adopsi Teknologi Informasi Oleh Usaha Kecil dan Menengah Di Indonesia. Seminar Nasional Aplikasi Teknologi Informasi (SNATI), ISSN: 1907-5022, Yogyakarta, 2007.

Wood, C.M. 2004. Marketing and e-Commerce as tools of Development in the Asia- Pasific: A Dual Path. International Marketing Review, 21(3), 301-320,

Zhao, Jensen J. 2003. Web design and development for e-business. Upper Saddle River, NJ: Prentice Hall.

Zhao, Jensen J., Whitesel, Joel A., Alexander, Melody W., et al. 2004. The quality of Fortune 500 B2C e-commerce Web sites: An experiential assessment by online shoppers. Issues in information systems, 5 (1), 359–365.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 BISNIS : Jurnal Bisnis dan Manajemen Islam

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Image result for logo google scholar