Penguatan Daya Saing Usaha Mikro Kecil Menengah Melalui E-Commerce

Irsad Andriyanto

Abstract


MSMEs have faced many challenges, especially in marketing its products, consequently the use of information technology is a necessity in the midst of rapid business changes. This study aimed to analyze the use of e-commerce in strengthening MSMEs competitiveness in terms of operations and marketing.  The research took place in Kudus, a city that is pro-investment, where there are many MSMEs with various business fields.  The respondents were the owners of the embroidery business in Padurenan village that was the center of the embroidery and convection industry in Kudus. They were asked about the use of e-commerce in supporting their business in terms of operation and marketing activities. Data then analyzed through qualitative technique analysis in order to conclude the research problem. As the results of the study, it’s concluded that the use of e-commerce impacted on broader marketing area, cost reduction, more relation, ease of transaction, and additional income.  Besides there were some concequencies such as higher competition, plagiarism, and prone to fraud recognized as threats of the e-commerce implementation.

Keywords: empowerment, competitiveness, e-commerce, threats, marketing.


Keywords


empowerment, competitiveness, e-commerce, threats, marketing.

Full Text:

PDF

References


AAker, D. A., & McLoughlin, D. (2010). Strategic Market Management: Global Perspectives (9th ed.). New Jersey.

Garelli, S. (2003). Competitiveness of Nations: The Fundamentals BT - IMD World Competitiveness Yearbook 2003. IMD World Competitiveness Yearbook 2003.

Retrieved from c:%5CUsers%5CJuan Enrique%5CMy Dropbox%5CDiaspora Project%5CTheoretical Framework%5CGarelli (2003).pdf

Hafni, R., & Rozali, A. (2017). Analisis Usaha Mikro, Kecil, dan Menengah (umkm) terhadap Penyerapan Tenaga Kerja di Indonesia. Ilmu Ekonomi Dan Studin Pembangunan, 15(2), 77–96. Retrieved from http://jurnal.umsu.ac.id/index.php/ekawan/article/view/ 1034/pdf_58

Keneth C . Laudon and Jane P . Laudon. (2007). MANAGEMENT INFORMATION SYSTEMS : Managing the Digital Firm - 9th edition , authors : Keneth C . Laudon and Jane P . Laudon ( Book Review ). International Journal, II, 103–105. https://doi.org/10.15837/ijccc.2007.1.2342

Morrison, A., Breen, J., & Ali, S. (2003). Small Business Growth: Intention, Ability, and Opportunity. Journal of Small Business Management, 41(4), 417–425. https://doi.org/10.1111/1540-627X.00092

Niode, I. Y. (2009). Sektor UMKM Di Indonesia: Profil , Masalah, dan Strategi Pemberdayaan. Jurnal Kajian Ekonomi Dan Bisnis OIKOS-NOMOS, 2(1).

Nwankwo, S., & Gbadamosi, A. (2010). Entrepreneurship marketing: Principles and practice of SME marketing. In Entrepreneurship Marketing: Principles and Practice of SME Marketing (pp. 1–457). https://doi.org/10.4324/9780203838648

Tan, J., Tyler, K., & Manica, A. (2007). Business-to-business adoption of eCommerce in China. Information and Management, 44(3), 332–351. https://doi.org/10.1016/j.im.2007.04.001

Williams, M. D., Dwivedi, Y. K., Lal, B., & Schwarz, A. (2009). Contemporary trends and issues in IT adoption and diffusion research. Journal of Information Technology, 24(1), 1–10. https://doi.org/10.1057/jit.2008.30




DOI: http://dx.doi.org/10.21043/bisnis.v6i2.4709

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 BISNIS : Jurnal Bisnis dan Manajemen Islam

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Image result for logo google scholar