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Pengembangan Usaha Street Coffee Dan Pemberdayaan Ekonomi Masyarakat Di Kudus

Nailin Naimah, Abdul Jalil

Abstract

Street coffee businesses in Kudus have evolved into a space for informal economic activity involving street vendors (PKL) for whom this serves as either a primary or supplementary source of income. This study aims to analyze street coffee business development and community economic empowerment, emphasizing the role of vendor associations in fostering social capital, cooperation, business access, and the sustainability of street vendor enterprises. A qualitative field research approach was employed, with ten street vendors selected as informants through purposive sampling. Data were gathered via observation, interviews, documentation, and surveys, and subsequently analyzed through data condensation, data display, and conclusion drawing and verification. Data validity was verified using source and technique triangulation. The results indicate that business development and community economic empowerment through street coffee occur via collective mechanisms within vendor associations, which serve as platforms for coordinating area management and strengthening inter-vendor networks. These findings demonstrate that empowerment through street coffee is characterized not only by economic benefits but also by the development of collective capacity, participation, access, and vendor self-reliance in business operations.

Keywords

Street coffee; street vendors; business development; economic empowerment; Kudus

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DOI: 10.21043/cdjpmi.v10i1.39271

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